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  • OLYMP is the number one in the German shirt market

    Germany : May 18, 2017
    Magazine TextilWirtschaft chooses OLYMP as the top brand for shirts in 2017

    OLYMP Bezner KG from Bietigheim-Bissingen/Baden-Württemberg/Germany with its high-quality product portfolio of shirts, ties, knitwear and warp-knitted fabrics has repeatedly held the top spot in the new HEMDEN 2017 image analysis of the trade magazine TextilWirtschaft. Of all the competing brands, OLYMP has been confirmed as Germany’s leading shirt brand in the survey of purchasing managers in menswear specialist businesses and large-scale retailers.


    In the recent HEMDEN 2017 study carried out by the relevant specialist magazine TextilWirtschaft, Deutscher Fachverlag, Frankfurt am Main, OLYMP has again proven to be the leading shirt brand among the 31 most important providers of men’s shirts in the German market. After evaluation of all of the market and quality criteria, the successfully growing company from Bietigheim-Bissingen achieved 18 first places in the 22 categories that were surveyed. The 159 purchasing managers in national men’s specialist fashion shops, clothing stores and online stores who were surveyed see the OLYMP brand as the number one destination for high-quality men’s shirts.

    The Textile Business Marketing Research company carried out the field work and the preparation, and determined the results within the scope of a personalised online survey during the survey period from February to March 2017. After evaluation by the domestic specialist trade, OLYMP was awarded top marks in the following categories: “Business Shirts”, “Slim-Fit Shirts”, “Non-Iron Shirts”, “Brand Appeal”, “Quality”, “Fit”, “Price-Performance Ratio”, “Implementation of Fashionable Trends”, “Fashionable Innovation”, “Range Profile”, “Stocked Supplier”, “Regular Supplier”, “Range Loyalty”, “Delivery Performance”, „NOS Programme”, “Competence in Sales Floor Management”, “Profit Performance” and “Overall Image”.

    The owner and CEO of OLYMP Bezner KG, Mark Bezner, explains the coveted award from the leading trade magazine as follows: “The endeavour for quality and reliability is always worthwhile in the long term. The outstanding evaluation of the OLYMP brand in the HEMDEN 2017 image analysis is fantastic confirmation of our sound and successful work. This positive result gives us great pleasure, positive motivation and is also a great incentive, for which we have our loyal customers, reliable partners and committed employees to thank”.


    OLYMP achieved sales of 250.4 million euros in the 2016 financial year. The dynamic development of the business has continued in 2017, in spite of the continuing difficult market situation. The company now has more than 800 employees at its headquarters in Bietigheim-Bissingen, near Stuttgart, and in the sales subsidiaries in Germany and Austria.